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Notes on building markets

Practical thinking on distribution, channel development and going to market in India. No fluff, just what we have learned doing the work.

Growth

Tenders and institutional buyers can transform a brand’s revenue. They can also swallow it whole. Here is how to approach them without getting lost.

July 21, 2026 8:05 am

Strategy

Tenders and institutional buyers can transform a brand’s revenue. They can also swallow it whole. Here is how to approach them without getting lost.

July 21, 2026 8:01 am

Distribution

Signing up dealers is easy. Building a network that moves product week after week is a different skill. A practical look at how to get it right.

July 21, 2026 7:03 am

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